What is the ideal length for a focus group session?
The ideal length for a focus group session is typically between 1.5 to 2 hours.
Why is it important to keep it within that time frame?
Keeping it within that time frame helps maintain participant engagement and ensures productive discussions.
What happens if the session is too long?
If the session is too long, participants may lose focus, leading to less valuable insights and feedback.
Are there any strategies to manage time effectively during the session?
Yes, setting a clear agenda, using a timer, and having a skilled moderator can help manage time effectively.
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