What is the ideal structure for a focus group?
The ideal structure for a focus group typically includes 6-10 participants, a trained moderator, and a clear discussion guide.
How long should a focus group session last?
A focus group session usually lasts between 1 to 2 hours, allowing enough time for in-depth discussion.
What types of questions should I ask?
You should ask open-ended questions that encourage discussion, such as 'What are your thoughts on this product?'.
How do I select participants for the focus group?
Select participants based on specific criteria relevant to your research, ensuring diversity in opinions.
Can you give me an example of a focus group question?
Sure! An example question could be, 'What features do you value most in a smartphone and why?'.
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