What is a freemium model?
A freemium model is a business strategy where basic services are provided free of charge, while advanced features require payment.
Can you give me some examples of companies that use this model?
Sure! Popular examples include Spotify, Dropbox, and LinkedIn, which offer free basic services with premium upgrades.
What are the advantages of using a freemium model?
The advantages include attracting a large user base, generating leads for premium services, and providing users with a taste of the product.
Are there any downsides to this model?
Yes, potential downsides include high customer acquisition costs and the challenge of converting free users to paying customers.
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