What are the key metrics to track in a freemium model?
In a freemium model, key metrics include conversion rate, user engagement, churn rate, and customer lifetime value.
How do I calculate the conversion rate?
The conversion rate is calculated by dividing the number of users who upgrade to a paid plan by the total number of freemium users, then multiplying by 100.
What is a good churn rate for a freemium model?
A good churn rate for a freemium model typically ranges from 5% to 7% monthly, but it can vary by industry.
Can you explain customer lifetime value?
Customer lifetime value (CLV) estimates the total revenue a customer will generate during their relationship with your business.
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