How often should we collect feedback from our customers?
The frequency of feedback collection can vary, but a good starting point is quarterly. This allows you to track changes over time.
What methods can we use to collect this feedback?
You can use surveys, interviews, focus groups, or feedback forms. Each method has its own advantages.
Should we adjust the frequency based on customer engagement?
Absolutely! If you notice higher engagement, consider increasing the frequency to capture more insights.
What are the risks of collecting feedback too often?
Collecting feedback too often can lead to survey fatigue, where customers may become disengaged or provide less thoughtful responses.
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