How often should I segment my newsletter audience?
The frequency of newsletter segmentation depends on your audience size and engagement. Generally, segmenting monthly is effective.
What factors should I consider when deciding on the frequency?
Consider factors like audience behavior, campaign performance, and changes in your product or service offerings.
Can I automate the segmentation process?
Yes, many email marketing platforms offer automation tools that can help you segment your audience based on predefined criteria.
What are the benefits of segmenting my newsletter?
Segmenting your newsletter can lead to higher engagement rates, better targeting, and improved overall campaign performance.
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