What are the FTC guidelines for brands?
An example of an AI chatbot conversation about FTC guidelines for brands.
What are the FTC guidelines for brands regarding endorsements?
The FTC guidelines require brands to disclose any material connections with endorsers, ensuring transparency.
Can you give me examples of what a proper disclosure looks like?
Sure! A proper disclosure could be a statement like 'Paid partnership with [Brand]' or 'Sponsored by [Brand]'.
What happens if a brand doesn't follow these guidelines?
If a brand fails to comply, they may face legal action, fines, or damage to their reputation.
Are there specific rules for social media influencers?
Yes, influencers must clearly disclose partnerships in their posts, using hashtags like #ad or #sponsored.
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