What is the best time to send fundraising emails?

What is the best time to send fundraising emails?

The best time to send fundraising emails is typically mid-week, especially Tuesday or Wednesday, around 10 AM or 2 PM.

Why is mid-week better than weekends?

Mid-week emails tend to have higher open rates because people are less busy than on Mondays and more focused than on Fridays.

Are there specific times during the day that work best?

Yes, sending emails around 10 AM or 2 PM often yields better engagement, as people check their emails during breaks.

Should I consider time zones when sending?

Absolutely! It's important to segment your audience by time zone to ensure your emails arrive at optimal times for each group.

Can I use A/B testing to find the best time?

Yes, A/B testing different send times can help you identify when your specific audience is most responsive.