What are the key metrics I should track for fundraising?
You should track metrics like total funds raised, donor retention rate, average donation size, and campaign ROI.
How do I calculate donor retention rate?
Donor retention rate is calculated by dividing the number of donors who gave in both the current and previous year by the total number of donors from the previous year, then multiplying by 100.
What is a good average donation size?
A good average donation size can vary widely depending on your organization and cause, but many nonprofits aim for around $100.
How can I improve my campaign ROI?
To improve campaign ROI, focus on optimizing your fundraising strategies, reducing costs, and increasing donor engagement.
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