What is the future of interactive advertising?
The future of interactive advertising is likely to be driven by advancements in AI, AR, and personalized content.
How will AI change the way brands interact with consumers?
AI will enable brands to create more personalized experiences, predicting consumer behavior and preferences.
What role will augmented reality play in advertising?
Augmented reality will enhance user engagement by allowing consumers to interact with products in a virtual space.
Can you give examples of successful interactive advertising campaigns?
Sure! Campaigns like IKEA's AR app and Burger King's 'Whopper Detour' are great examples of interactive advertising.
What challenges do brands face in adopting interactive advertising?
Brands may face challenges like technology costs, data privacy concerns, and the need for creative content.
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