What are the implications of GDPR on digital marketing strategies?
An example of an AI chatbot conversation about the impact of GDPR on marketing practices.
What are the implications of GDPR on digital marketing strategies?
GDPR has significantly changed how marketers collect and use personal data, emphasizing consent and transparency.
How can businesses ensure compliance while still being effective in their marketing?
Businesses can implement clear consent mechanisms, provide value in exchange for data, and focus on first-party data.
What are some best practices for email marketing under GDPR?
Best practices include obtaining explicit consent, allowing easy opt-out options, and being transparent about data usage.
Are there any penalties for non-compliance?
Yes, non-compliance can lead to hefty fines, up to 4% of annual global turnover or €20 million, whichever is higher.
What tools can help with GDPR compliance in marketing?
Tools like OneTrust, TrustArc, and Cookiebot can assist in managing consent and ensuring compliance.
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