What are the future trends in brand innovation?
Future trends in brand innovation include personalization, sustainability, and the use of AI for customer engagement.
Can you elaborate on how AI is changing brand engagement?
AI is enabling brands to analyze customer data in real-time, allowing for personalized marketing and improved customer experiences.
What role does sustainability play in brand innovation?
Sustainability is becoming a core value for brands, influencing product development, supply chain practices, and consumer loyalty.
Are there any examples of brands successfully implementing these trends?
Yes, brands like Nike and Unilever are leading the way by integrating sustainability and AI into their innovation strategies.
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