What are the key differences between GA4 and Universal Analytics?
An example of an AI chatbot conversation about GA4 vs Universal Analytics.
What are the key differences between GA4 and Universal Analytics?
GA4 focuses on event-based tracking, while Universal Analytics is session-based. GA4 also offers enhanced cross-platform tracking.
How does the data collection process differ in GA4?
In GA4, data is collected through events rather than pageviews, allowing for more granular insights into user interactions.
Can I still use Universal Analytics alongside GA4?
Yes, you can run both in parallel, but it's recommended to transition to GA4 as Universal Analytics will be phased out.
What are some advantages of using GA4?
GA4 provides better integration with Google Ads, improved user privacy features, and advanced machine learning capabilities for insights.
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