What is GDPR and how does it affect marketing consent?
An example of an AI chatbot conversation about GDPR and its impact on marketing consent.
What is GDPR and how does it affect marketing consent?
GDPR stands for General Data Protection Regulation. It requires businesses to obtain explicit consent from individuals before processing their personal data for marketing purposes.
What does explicit consent mean in this context?
Explicit consent means that individuals must clearly agree to the processing of their personal data. This can be done through opt-in forms where users actively check a box to give their consent.
Are there any penalties for not complying with GDPR?
Yes, companies that fail to comply with GDPR can face significant fines, up to 4% of their annual global turnover or €20 million, whichever is higher.
How can businesses ensure they are compliant with GDPR?
Businesses can ensure compliance by implementing clear consent forms, providing transparent information about data usage, and allowing users to easily withdraw consent.
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