What are the main challenges in global licensing?
Global licensing faces several challenges, including regulatory differences, cultural variations, and enforcement issues.
Can you elaborate on regulatory differences?
Sure! Regulatory differences can include varying laws on intellectual property, trade agreements, and compliance requirements across countries.
How do cultural variations impact licensing?
Cultural variations can affect consumer behavior, brand perception, and negotiation styles, which all influence licensing agreements.
What are some enforcement issues companies face?
Enforcement issues may involve difficulties in monitoring unauthorized use, varying legal systems, and the cost of litigation.
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