What are good ROAS benchmarks for my ad campaigns?
Good ROAS benchmarks can vary by industry, but generally, a ROAS of 4:1 is considered good. This means for every $1 spent, you earn $4.
Are there specific benchmarks for e-commerce?
Yes, in e-commerce, a ROAS of 3:1 to 5:1 is often seen as a good target, depending on your profit margins.
How can I improve my ROAS?
You can improve your ROAS by optimizing your ad targeting, improving your landing pages, and testing different ad creatives.
What tools can help me track my ROAS?
Tools like Google Analytics, Facebook Ads Manager, and various marketing automation platforms can help you track and analyze your ROAS.
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