What are the main challenges of using AI in Google Ads?
Some challenges include data privacy concerns, algorithm bias, and the need for continuous optimization.
How can businesses overcome these challenges?
Businesses can invest in training, use diverse datasets, and regularly review AI performance to mitigate these issues.
Is there a risk of over-reliance on AI for ad campaigns?
Yes, over-reliance can lead to a lack of human creativity and intuition, which are crucial for effective marketing.
What tools can help manage these challenges?
Tools like Google Ads Editor, Optmyzr, and SEMrush can help manage and optimize campaigns effectively.
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