What are the different Google Ads bid strategies and how do they compare?

What are the different Google Ads bid strategies and how do they compare?

Google Ads offers several bid strategies, including Manual CPC, Enhanced CPC, Target CPA, Target ROAS, and Maximize Conversions. Each has its own advantages depending on your campaign goals.

Can you explain how Manual CPC works?

Manual CPC allows you to set your own maximum cost-per-click for your ads. This gives you control over your bids but requires more management.

What about Target CPA? How is it different?

Target CPA automatically sets bids to help get as many conversions as possible at or below your target cost-per-acquisition. It's more automated compared to Manual CPC.

Which strategy is best for a new business?

For a new business, starting with Maximize Conversions can be beneficial as it focuses on getting the most conversions within your budget without needing extensive historical data.

Are there any risks with using automated strategies?

Yes, automated strategies can sometimes lead to overspending if not monitored closely, especially if the campaign settings aren't optimized.