What are some effective bid strategies for Google Ads?
An example of an AI chatbot conversation about Google Ads bid strategies and tips.
What are some effective bid strategies for Google Ads?
There are several effective bid strategies for Google Ads, including Manual CPC, Target CPA, and Target ROAS. Each has its own advantages depending on your goals.
Can you explain the difference between Manual CPC and Target CPA?
Sure! Manual CPC allows you to set your own maximum cost-per-click for your ads, giving you more control. Target CPA, on the other hand, automatically sets bids to help get as many conversions as possible at your target cost per acquisition.
Which strategy is better for a small business?
For a small business, Target CPA might be better as it automates bidding and optimizes for conversions, saving you time and effort.
How can I determine my target CPA?
To determine your target CPA, analyze your historical conversion data and consider how much you're willing to spend to acquire a customer. This will help you set a realistic target.
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