What is Google Ads remarketing and how does it work?

What is Google Ads remarketing and how does it work?

Google Ads remarketing is a strategy that allows you to show ads to users who have previously visited your website. It works by placing a cookie in the user's browser, enabling you to target them with specific ads as they browse other sites.

How can I set up a remarketing campaign?

To set up a remarketing campaign, you need to create a remarketing list in Google Ads, add the remarketing tag to your website, and then create your ads targeting that list.

What types of ads work best for remarketing?

Display ads and dynamic ads tend to work best for remarketing, as they can visually engage users and remind them of products they viewed.

How do I measure the success of my remarketing campaign?

You can measure success through metrics like click-through rates, conversion rates, and return on ad spend. Google Ads provides detailed reports to help you analyze performance.