What is Google Ads remarketing audience segmentation?

What is Google Ads remarketing audience segmentation?

Google Ads remarketing audience segmentation allows you to target specific groups of users who have previously interacted with your website or app.

How can I create different audience segments for my campaigns?

You can create audience segments based on user behavior, such as pages visited, time spent on site, or actions taken, like purchases.

What are the benefits of using audience segmentation in remarketing?

Audience segmentation helps improve ad relevance, increases conversion rates, and optimizes your ad spend by targeting the right users.

Can I use demographic information for segmentation?

Yes, you can use demographic information like age, gender, and location to further refine your audience segments.