What are frequency caps in Google Ads remarketing?
An example of an AI chatbot conversation about Google Ads remarketing frequency caps.
What are frequency caps in Google Ads remarketing?
Frequency caps in Google Ads remarketing limit the number of times an ad is shown to the same user within a specific time frame.
Why are frequency caps important for my campaigns?
They help prevent ad fatigue, ensuring users don't see the same ad too often, which can improve engagement and conversion rates.
How can I set frequency caps for my ads?
You can set frequency caps in the campaign settings under the 'Ad Schedule' section, where you can specify limits.
What happens if I don't use frequency caps?
Without frequency caps, users may see your ads too frequently, leading to annoyance and potentially lower click-through rates.
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