What is the difference between remarketing and retargeting in Google Ads?

What is the difference between remarketing and retargeting in Google Ads?

Remarketing and retargeting are often used interchangeably, but they have distinct meanings. Remarketing typically refers to targeting users who have previously interacted with your brand through email or other channels, while retargeting focuses on users who have visited your website but did not convert.

Can you give me examples of each?

Sure! An example of remarketing would be sending targeted email ads to users who abandoned their shopping carts. Retargeting, on the other hand, might involve showing display ads to users who visited your product page but left without making a purchase.

Which one is more effective for increasing conversions?

It depends on your goals. Remarketing can be more effective for re-engaging existing customers, while retargeting is great for bringing back potential customers who showed interest but didn't convert.

How can I set up a remarketing campaign in Google Ads?

To set up a remarketing campaign, you need to create a remarketing list in Google Ads, add the remarketing tag to your website, and then create a campaign targeting that list with tailored ads.