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What is the difference between remarketing and retargeting in Google Ads?

An example of an AI chatbot conversation about Google Ads remarketing and retargeting differences.

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You

What is the difference between remarketing and retargeting in Google Ads?

MagicBuddy
MagicBuddy

Remarketing and retargeting are often used interchangeably, but they have distinct meanings. Remarketing typically refers to targeting users who have previously interacted with your brand through email or other channels, while retargeting focuses on users who have visited your website but did not convert.

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You

Can you give me examples of each?

MagicBuddy
MagicBuddy

Sure! An example of remarketing would be sending targeted email ads to users who abandoned their shopping carts. Retargeting, on the other hand, might involve showing display ads to users who visited your product page but left without making a purchase.

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You

Which one is more effective for increasing conversions?

MagicBuddy
MagicBuddy

It depends on your goals. Remarketing can be more effective for re-engaging existing customers, while retargeting is great for bringing back potential customers who showed interest but didn't convert.

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You

How can I set up a remarketing campaign in Google Ads?

MagicBuddy
MagicBuddy

To set up a remarketing campaign, you need to create a remarketing list in Google Ads, add the remarketing tag to your website, and then create a campaign targeting that list with tailored ads.

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