What is Target CPA in Google Ads?
Target CPA (Cost Per Acquisition) is a bidding strategy in Google Ads that aims to get as many conversions as possible at or below a specified cost per acquisition.
How do I set up Target CPA for my campaign?
To set up Target CPA, go to your campaign settings, select 'Bidding', choose 'Target CPA', and enter your desired CPA amount.
What factors should I consider when choosing a Target CPA?
Consider your profit margins, historical conversion data, and the competitiveness of your industry when setting your Target CPA.
Can I adjust my Target CPA after the campaign starts?
Yes, you can adjust your Target CPA at any time based on performance and your advertising goals.
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