Which is better for my business: Google Ads or Facebook Ads?

Which is better for my business: Google Ads or Facebook Ads?

It depends on your business goals. Google Ads is great for intent-driven searches, while Facebook Ads excels in targeting specific demographics.

What type of business benefits more from Google Ads?

Businesses that rely on immediate customer intent, like e-commerce or local services, often benefit more from Google Ads.

And what about Facebook Ads? Who should use them?

Facebook Ads are ideal for brand awareness and engagement, especially for businesses targeting specific age groups or interests.

Can I use both platforms simultaneously?

Absolutely! Many businesses use both to maximize reach and effectiveness, targeting different stages of the customer journey.

What budget should I allocate for each platform?

It varies by industry, but a good starting point is to allocate 60% to Google Ads and 40% to Facebook Ads, adjusting based on performance.