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How do I set up event tracking in Google Analytics 4?

An example of an AI chatbot conversation about setting up event tracking in GA4.

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You

How do I set up event tracking in Google Analytics 4?

MagicBuddy
MagicBuddy

To set up event tracking in Google Analytics 4, you can use the GA4 interface or Google Tag Manager. Would you like a step-by-step guide?

😀
You

Yes, please provide the steps using Google Tag Manager.

MagicBuddy
MagicBuddy

First, create a new tag in Google Tag Manager. Select 'Google Analytics: GA4 Event' as the tag type. Then, configure your event parameters.

😀
You

What parameters should I include for the event?

MagicBuddy
MagicBuddy

You should include parameters like 'event_name', 'event_category', and any custom parameters relevant to your tracking needs.

😀
You

How can I test if my event tracking is working?

MagicBuddy
MagicBuddy

You can use the Preview mode in Google Tag Manager to test your tags and check real-time reports in Google Analytics.

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