What are the key differences between Google Analytics 4 and Firebase?

What are the key differences between Google Analytics 4 and Firebase?

Google Analytics 4 (GA4) is primarily focused on web analytics, while Firebase is geared towards mobile app development and analytics. GA4 offers advanced features for tracking user interactions on websites, whereas Firebase provides tools for app development, real-time database, and user engagement.

Which one should I use for my mobile app?

If your primary focus is on mobile app analytics and development, Firebase is the better choice. It integrates seamlessly with other Firebase services, making it easier to manage your app's backend and analytics.

Can I use both together?

Yes, you can use both Google Analytics 4 and Firebase together. This allows you to leverage the strengths of both platforms, using Firebase for app development and GA4 for comprehensive web analytics.

What are some specific features of GA4 that I should know about?

GA4 includes features like event-based tracking, enhanced measurement, cross-platform tracking, and advanced machine learning insights, which help you understand user behavior better.