How can I use advanced segmentation in Google Analytics?
An example of an AI chatbot conversation about advanced segmentation in Google Analytics.
How can I use advanced segmentation in Google Analytics?
Advanced segmentation in Google Analytics allows you to isolate and analyze subsets of your data. You can create segments based on user behavior, demographics, traffic sources, and more.
Can you give me an example of a segment I could create?
Sure! You could create a segment for users who visited your site from a specific campaign and completed a purchase. This helps you analyze the effectiveness of that campaign.
How do I create a custom segment?
To create a custom segment, go to the 'Admin' section, select 'Segments' under the 'View' column, and click on 'New Segment'. From there, you can define your criteria.
What metrics should I look at for my segments?
Key metrics to consider include conversion rate, average session duration, and bounce rate. These will help you understand the performance of each segment.
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