Why are there discrepancies in my Google Analytics data?
Discrepancies in Google Analytics data can arise from various factors, such as tracking code issues, filters, or bot traffic.
What kind of tracking code issues should I look for?
Check if the tracking code is correctly implemented on all pages and ensure there are no duplicate codes.
How can I identify bot traffic in my reports?
You can identify bot traffic by looking at unusual spikes in traffic, high bounce rates, or using the 'Exclude all hits from known bots and spiders' option.
Are there any tools to help analyze these discrepancies?
Yes, tools like Google Tag Assistant and GA Debugger can help you troubleshoot tracking issues.
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