What is data retention in Google Analytics?
An example of an AI chatbot conversation about data retention in Google Analytics.
What is data retention in Google Analytics?
Data retention in Google Analytics refers to how long user and event data is stored before it is automatically deleted.
How can I change the data retention settings?
You can change data retention settings in the Admin section under 'Data Settings' and then 'Data Retention'.
What are the default data retention periods?
The default data retention period is 26 months, but you can set it to 14 months, 24 months, or even to 'Do not automatically expire'.
Does changing the retention period affect historical data?
No, changing the retention period only affects data collected after the change; historical data remains unchanged.
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