What are some alternatives to Google Analytics for eCommerce tracking?
An example of an AI chatbot conversation about alternatives to Google Analytics for eCommerce tracking.
What are some alternatives to Google Analytics for eCommerce tracking?
There are several great alternatives to Google Analytics for eCommerce tracking, such as Matomo, Adobe Analytics, and Mixpanel. Each offers unique features tailored for eCommerce.
Can you tell me more about Matomo?
Matomo is an open-source analytics platform that provides detailed insights into your eCommerce performance. It emphasizes user privacy and data ownership.
How does Adobe Analytics compare to Google Analytics?
Adobe Analytics offers more advanced features and customization options compared to Google Analytics, making it suitable for larger enterprises.
What about Mixpanel? Is it good for tracking user behavior?
Yes, Mixpanel is excellent for tracking user behavior and engagement. It focuses on event-based tracking, which can provide deeper insights into user interactions.
Are there any free options available?
Yes, platforms like Matomo offer a free version, and there are other tools like Open Web Analytics that are also free to use.
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