How can I use Google Analytics for eCommerce segmentation?
An example of an AI chatbot conversation about Google Analytics eCommerce segmentation.
How can I use Google Analytics for eCommerce segmentation?
You can use Google Analytics to segment your eCommerce data by creating custom segments based on user behavior, demographics, and transactions.
What are some key metrics I should focus on for eCommerce segmentation?
Key metrics include conversion rate, average order value, customer lifetime value, and cart abandonment rate.
Can I segment users based on their purchase history?
Yes, you can create segments based on users' past purchases, such as frequent buyers or those who have purchased specific products.
How do I create a custom segment in Google Analytics?
To create a custom segment, go to the 'Admin' section, select 'Segments' under the 'View' column, and click 'New Segment'.
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