What is IP anonymization in Google Analytics?
An example of an AI chatbot conversation about IP anonymization in Google Analytics.
What is IP anonymization in Google Analytics?
IP anonymization is a feature in Google Analytics that masks the last octet of the user's IP address to enhance privacy.
Why should I use IP anonymization?
Using IP anonymization helps comply with privacy regulations like GDPR and protects user data.
How do I enable IP anonymization in my Google Analytics account?
You can enable IP anonymization by adding the 'anonymizeIp' parameter in your tracking code.
Does IP anonymization affect my data accuracy?
It may slightly affect location accuracy, but it ensures better compliance with privacy laws.
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