How can I use Google Analytics reports to improve my eCommerce sales?
You can analyze user behavior, track conversion rates, and identify top-selling products using Google Analytics.
What specific metrics should I focus on?
Key metrics include conversion rate, average order value, and cart abandonment rate.
How can I reduce cart abandonment?
Consider optimizing your checkout process, offering free shipping, and sending follow-up emails to remind customers.
Can I track the performance of my marketing campaigns?
Yes, you can use UTM parameters to track the effectiveness of your marketing campaigns in Google Analytics.
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