What is the difference between Google Analytics and Segment Analytics?

What is the difference between Google Analytics and Segment Analytics?

Google Analytics is primarily focused on tracking website traffic and user behavior, while Segment Analytics is a customer data platform that helps you collect, unify, and route your data to various tools.

Can you explain how Segment Analytics works?

Segment Analytics collects data from various sources, unifies it into a single view, and then sends it to different analytics and marketing tools, allowing for better data-driven decisions.

Which one should I use for my e-commerce site?

If you need detailed insights into user behavior on your site, Google Analytics is great. However, if you want to integrate data across multiple platforms, Segment might be the better choice.

Are there any costs associated with using Segment?

Yes, Segment offers a free tier, but for advanced features and higher data volumes, you'll need to choose a paid plan.