What is the difference between segmentation and filtering in Google Analytics?

What is the difference between segmentation and filtering in Google Analytics?

Segmentation allows you to analyze subsets of your data, while filtering modifies the data you see in reports.

Can you give me an example of when to use segmentation?

Sure! Use segmentation to analyze user behavior for a specific demographic, like age or location.

And when would I use filtering instead?

Filtering is useful when you want to exclude certain data, like internal traffic from your reports.

Which one is better for tracking campaign performance?

Segmentation is generally better for tracking campaign performance as it helps you analyze specific user interactions.