What is UTM tracking in Google Analytics?
An example of an AI chatbot conversation about UTM tracking in Google Analytics.
What is UTM tracking in Google Analytics?
UTM tracking allows you to add parameters to your URLs to track the effectiveness of online marketing campaigns.
How do I create UTM parameters for my links?
You can use the Google Campaign URL Builder to create UTM parameters by filling in fields like source, medium, and campaign.
Can you give me an example of a UTM link?
Sure! A UTM link might look like this: https://example.com/?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale.
How can I view UTM tracking data in Google Analytics?
In Google Analytics, go to Acquisition > Campaigns to see the performance of your UTM-tagged links.
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