What is the difference between Google Tag Manager and Google Analytics?
An example of an AI chatbot conversation about Google Tag Manager and Google Analytics differences.
What is the difference between Google Tag Manager and Google Analytics?
Google Tag Manager (GTM) is a tool for managing JavaScript and HTML tags used for tracking and analytics, while Google Analytics (GA) is a platform for analyzing website traffic and user behavior. GTM helps you deploy GA tags without modifying code directly.
Can I use both tools together?
Yes, you can use Google Tag Manager to manage your Google Analytics tags. This allows for easier updates and management of tracking codes.
Which one should I use for my website?
It depends on your needs. If you want to manage multiple tracking codes easily, use GTM. If you're focused on analyzing traffic, GA is essential. Many users benefit from using both.
Are there any costs associated with these tools?
Both Google Tag Manager and Google Analytics are free to use, but there are premium features in Google Analytics 360 that come with a cost.
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