What is greenwashing?
An example of an AI chatbot conversation about the definition of greenwashing.
What is greenwashing?
Greenwashing is a deceptive marketing practice where a company exaggerates or falsely claims to be environmentally friendly.
Can you give me some examples of greenwashing?
Sure! One example is a company that promotes a product as 'eco-friendly' while its production process is harmful to the environment.
How can I identify greenwashing in brands?
Look for vague claims, lack of transparency, and certifications that aren't backed by credible organizations.
Why is greenwashing a problem?
Greenwashing misleads consumers, undermines genuine sustainability efforts, and can damage trust in truly eco-friendly brands.
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