What is greenwashing in marketing?

What is greenwashing in marketing?

Greenwashing is a deceptive marketing practice where a company exaggerates or falsely claims to be environmentally friendly.

Can you give me some examples of greenwashing?

Sure! One example is a company that promotes a product as 'eco-friendly' while using harmful chemicals in its production.

How can consumers identify greenwashing?

Consumers can look for certifications, research the company's practices, and be wary of vague claims without evidence.

What are the consequences of greenwashing for companies?

Companies that engage in greenwashing risk losing consumer trust, facing legal actions, and damaging their brand reputation.