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What is the difference between gtag.js and Google Tag Manager?

An example of an AI chatbot conversation about gtag.js and Google Tag Manager.

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You

What is the difference between gtag.js and Google Tag Manager?

MagicBuddy
MagicBuddy

gtag.js is a JavaScript library for sending data to Google Analytics, while Google Tag Manager (GTM) is a tag management system that allows you to manage various tags (including gtag.js) from a web interface.

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You

Which one should I use for my website?

MagicBuddy
MagicBuddy

It depends on your needs. If you want more control and flexibility over multiple tags, GTM is better. If you only need to implement Google Analytics, gtag.js might be simpler.

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You

Can I use both gtag.js and GTM together?

MagicBuddy
MagicBuddy

Yes, you can use both together. You can implement gtag.js through GTM, allowing you to manage it alongside other tags.

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You

What are the advantages of using GTM?

MagicBuddy
MagicBuddy

GTM offers easier tag management, version control, and the ability to add or update tags without modifying the code directly.

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