What are GTM variables and how do I use them?
An example of an AI chatbot conversation about GTM variables in Google Tag Manager.
What are GTM variables and how do I use them?
GTM variables are placeholders for values that can change, like user data or page information. They help in tracking.
Can you give me examples of different types of GTM variables?
Sure! There are built-in variables like Page URL, Click Classes, and Custom Variables that you can define.
How do I create a custom variable in GTM?
To create a custom variable, go to Variables in GTM, click 'New', choose the type, and configure it as needed.
What are the best practices for using GTM variables?
Best practices include naming conventions, limiting the number of variables, and testing them thoroughly before publishing.
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