What should I look for when hiring content marketing professionals?
You should look for skills in SEO, writing, analytics, and experience in your industry.
How can I assess their writing skills during the hiring process?
You can ask for writing samples, give them a test assignment, or evaluate their portfolio.
What interview questions should I ask to gauge their marketing knowledge?
Consider asking about their experience with content strategies, tools they use, and how they measure success.
How important is cultural fit in hiring for content marketing roles?
Cultural fit is crucial as it affects collaboration and the overall effectiveness of your marketing team.
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