What are the key milestones in the history of advertising laws?

What are the key milestones in the history of advertising laws?

The history of advertising laws includes several key milestones, such as the establishment of the Federal Trade Commission in 1914, which aimed to prevent unfair competition and deceptive advertising.

Can you tell me more about the Federal Trade Commission's role?

Certainly! The FTC regulates advertising practices to ensure they are truthful and not misleading. It also enforces laws against false advertising and has the authority to take action against companies that violate these laws.

What significant laws were passed in the 20th century?

In the 20th century, significant laws included the Wheeler-Lea Act of 1938, which expanded the FTC's authority to include consumer protection, and the Truth in Advertising laws established in the 1960s.

How have advertising laws changed in the digital age?

In the digital age, advertising laws have adapted to address online marketing practices, including regulations on data privacy, targeted advertising, and the use of influencers.