How can I effectively segment my email list for the holidays?
An example of an AI chatbot conversation about holiday email segmentation strategies.
How can I effectively segment my email list for the holidays?
You can segment your email list by demographics, purchase history, and engagement levels. Would you like more details on each?
Yes, please explain how to segment by purchase history.
Segmenting by purchase history involves categorizing customers based on their past purchases. For example, you can target frequent buyers with exclusive holiday offers.
What about engagement levels?
Engagement levels can be assessed by how often users open your emails or click on links. You can create segments for highly engaged users and those who haven't interacted in a while.
Thanks! Any tips for crafting the holiday email content?
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