How can brands improve their sustainability communication?

What are some effective strategies for brands to communicate their sustainability efforts?

Brands can focus on transparency, storytelling, and engaging with their audience through social media.

How important is transparency in sustainability communication?

Transparency builds trust with consumers, making them more likely to support sustainable brands.

Can you give examples of brands that excel in sustainability communication?

Sure! Brands like Patagonia and Unilever are known for their clear and impactful sustainability messaging.

What role does social media play in sustainability communication?

Social media allows brands to share their sustainability stories, engage with consumers, and respond to feedback in real-time.