What are the main barriers companies face in adopting sustainable innovation?
Companies often face barriers like high costs, lack of expertise, resistance to change, and regulatory challenges.
How can companies effectively address these barriers?
They can invest in training, collaborate with stakeholders, seek government support, and adopt a long-term vision.
Can you give examples of companies that have successfully overcome these barriers?
Sure! Companies like Unilever and Tesla have implemented sustainable practices by innovating their supply chains and products.
What role does leadership play in promoting sustainable innovation?
Leadership is crucial; it sets the vision, motivates teams, and fosters a culture that embraces sustainability.
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