How did Domino's respond to competition?

How did Domino's respond to the competition in the pizza industry?

Domino's has implemented several strategies to stay competitive, including enhancing their delivery service, introducing new menu items, and leveraging technology for online ordering.

What specific technology did they use?

They invested in a robust online ordering system, mobile apps, and even experimented with AI for customer service and order tracking.

Did they change their marketing strategy?

Yes, Domino's revamped their marketing strategy by focusing on digital advertising, social media engagement, and promotional deals to attract customers.

How did these changes affect their sales?

These changes significantly boosted their sales, with reports showing increased revenue and market share in the competitive pizza landscape.

What are some challenges they faced during this process?

Some challenges included adapting to rapidly changing consumer preferences, managing supply chain issues, and competing with other fast-food chains.