How did Domino's use social media to boost their sales?
Domino's leveraged social media by engaging customers through interactive campaigns and promotions.
Can you give me an example of one of their campaigns?
Sure! One notable campaign was the 'Tweet-to-Order' feature, allowing customers to order pizza via Twitter.
What impact did this have on their brand?
It significantly increased brand visibility and customer engagement, leading to a boost in sales.
Did they face any challenges with their social media strategy?
Yes, they faced challenges like managing customer complaints and ensuring consistent brand messaging.
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