How did Nike use celebrities in their campaign?

How did Nike use celebrities in their marketing campaigns?

Nike has effectively used celebrities to enhance brand visibility and connect with consumers emotionally. For instance, they partnered with athletes like Michael Jordan and Serena Williams, leveraging their influence to promote products.

Can you give me some specific examples of campaigns?

Sure! One iconic campaign was the 'Just Do It' campaign featuring Michael Jordan, which not only boosted sales but also established a cultural movement. More recently, Nike's collaboration with Colin Kaepernick sparked significant conversation around social issues.

What impact did these campaigns have on sales?

These campaigns often led to substantial increases in sales. For example, after the Kaepernick ad, Nike saw a 31% increase in online sales shortly after the campaign launched.

Did Nike face any backlash from these campaigns?

Yes, Nike did face backlash, particularly with the Kaepernick campaign, where some consumers protested by burning their products. However, the overall brand loyalty and sales growth indicated that the campaigns resonated positively with a large audience.